Branding can be defined as the process of creating a strong, positive perception of a company, its products, or services in the minds of customers. The right branding helps businesses stand out from their competitors and build loyal customers. It is a marketing process that differentiates between brands and helps audiences make better decisions.
I’ve put together a list of 10 of the best branding websites you can browse whenever you want to get inspired.
1. The Branding Journal
The Branding Journal is an online journal founded in 2014 that publishes content about brand strategies globally. The website provides information on how branding can be integrated into marketing strategies and how it can empower organizations and stakeholders around the world.
On this website, you can learn about different topics within branding, such as brand positioning, visual identity, image, and rebranding.
2. Brand New
Brand New is a division of UnderConsideration that chronicles corporate and brand identity work and provides opinions on it. They cover the redesigns and new designs of noteworthy products, companies, services, and organizations in all industries. Brand New is edited and written by Armin Vit, who founded UnderConsideration.
It’s a great place to explore developments in the branding world through a critical lens, with reviews and opinion pieces about artists’ branding work.
The Behance community is an online space for designers to showcase their work. It is part of Adobe’s family and has a very diverse and large creative community. Behance is included with Adobe Creative Cloud subscriptions, so anyone with one can publish their work there.
This site allows you to display full brand identities, such as logo variations, typography, patterns, stationery, merchandise, and packaging.
Designspiration is one of the world’s largest creativity hubs. This site can be used to share and collect creative ideas, in the same way that Pinterest does. You can search by color palette or by term, or browse based on the most popular content on the site. You can also find endless branding inspiration by searching for “branding”.
The Website is beautiful and allows you to save content that gives you inspiration. You just need to create an account to save designs to collections.
Pinterest is a visual discovery engine for finding inspiration, including branding, design, and style ideas. The billions of Pins on Pinterest are sure to inspire you. Whenever you discover Pins you love, you can save them to boards to organize and keep them accessible. On Pinterest, you can also create Pins to share your ideas with others.
The search bar can also be used to find Pins by typing in keywords. If you type “brand design inspiration” into the search bar, you will find ideas and inspirations for brand design.
The BrandStruck website is a giant database of helpful branding case studies. The tool is designed for marketing and branding professionals, allowing them to understand the positioning of the world’s top brands, as well as the differences and similarities between them.
The site allows visitors to search by brand name and download case studies as PDF documents, which you can review and share with your team at any time. As a result, the branding research process is made easier and faster.
If you’re a designer, you’re probably familiar with Dribbble. The company was founded in 2009 and helps design talent share, grow, and get hired by over 40,000 of the most innovative brands in the world. Dribbble helps brand designers and creative talent around the world connect and discover each other.
The website connects design talent to companies such as Apple, Airbnb, IDEO, Facebook, Google, Dropbox, Slack, Shopify, and Lyft. There are endless branding inspirations on Dribbble!
8. Branding Strategy Insider
Over the past fifteen years, Branding Strategy Insider has been recognized by brand marketers and educators as a leading source of insight, inspiration, and innovations. Branding Strategy Insider offers new articles about branding written by professionals to provide elite tactics and new ideas about branding.
A clear goal of theirs is to assist marketing-oriented leaders and professionals in building strong brands. That’s why tens of thousands of brand builders subscribe to Branding Strategy Insider.
9. Emotive Brand
Emotive Brand is a modern branding company that helps customers with a variety of strategies and techniques. The company works hard to help its clients grow. In the past decade, they have balanced the rational needs of business with the emotional needs of people to drive exponential growth across business, brand, and culture.
Emotive Brand offers a wide range of strategies and creative ideas for your branding process. The Website even has a blog for further insight into all things branding.
10. Logo Design Love
This website and book focus on logos, symbols, icons, and marks. Logo Design Love offers a branding perspective for those looking for extensive visuals. A book and website were created by David Airey.
Those who visit this site can get powerful ideas for their design projects. As well as offering a newsletter service, it keeps users up to date on the latest designs.
Any business cannot ignore the importance of branding. The purpose of this blog is to teach you how to become a better brand designer. These websites will give you fresh ideas and inspiration for creating your own designs.